Empowering Birth Education Through Authentic Imagery — Branding Photoshoot with Birth With Choice

Demi is a birth, maternity, newborn & family photographer in Lytham and services Blackpool, Preston & beyond creating storytelling documentary style images in Lancashire.

When Eleanor Marshall, founder of Birth With Choice, reached out to me about a branding photoshoot, I knew right away that this would be something special. Eleanor is a Hypnobirthing Specialist in Lancashire, offering calm, evidence-based support to expectant parents through her multi-award-winning Antenatal Education Service. Her mission is to empower families to approach birth with confidence — and my goal was to capture that same strength, warmth, and professionalism through her imagery.

The truth is, your photos matter more than you think. They are your dream clients first impression of you and your business. Your branding photos are more than visuals, it's it’s how people feel when they first meet your brand. Authentic photography helps your audience connect instantly, building trust and recognition before they’ve even stepped through your door.

From our very first chat, Eleanor had such a clear sense of how she wanted her photos to feel — calm, nurturing, and confident. We spoke about her brand values, the emotions she wanted to evoke, and how her imagery could connect deeply with the families she supports.

I love to help plan every last detail (as a Virgo sun, this is so up my street). Together, we explored how to bring her vision to life, from the tones and textures to the meaningful elements that tell her story. Eleanor incorporated the same props she uses in her antenatal classes, like her model pelvis and birth teaching tools, each chosen with intention to reflect her expertise and the heart behind Birth With Choice.

Kind Words

“Once again, Demi captured me - not just the face in front of the camera lens, but the person behind it.

These photos don’t just reflect my brand values or what Birth With Choice stands for; they feel like me. Natural. Real. Completley at ease.

Thank you, Demi, for seeing beyond the surface and finding the moments that make my personality shine through so effortlessly.

She captured the version of me I want my clients to see; the one who leads with calm but still loves a coffee and a good giggle.”

Eleanor, Birth With Choice

01.

Vision

We start with a relaxed consultation where we talk all about you — your brand, values, and how you want your images to feel. This is where we shape the story behind your shoot and create a clear direction for your session.

02.

Styling

Together, we curate wardrobe, colours, and locations that align beautifully with your brand aesthetic. I’ll guide you through outfit choices, props, and mood so everything feels cohesive, natural, and true to your vision.

03.

On the day

Your session is calm, intentional, and tailored to you. I’ll gently guide you through natural poses and moments, capturing a mix of professional and lifestyle imagery that reflects your confidence and personality.

04.

After

Within a few weeks, you’ll receive your final gallery — a curated collection of beautifully edited images ready to elevate your website, social media, and marketing. Your brand, brought to life through storytelling and connection.